Video on Demand Market: Outlook, Opportunity and Demand Analysis, Forecast 2026

Video on Demand Market: Outlook, Opportunity and Demand Analysis, Forecast 2026

The video on demand market analysis document represents a detailed collection of prioritized market definitions, industry scope and reach, and pivotal industry insights. Information about the many pitfalls of the market as well as the frequent challenges encountered by core industry players have been summarized in the report. That apart, the document also endorses details about the numerous driving parameters impacting the revenue landscape of this vertical.

Digital revolution driven by mobile penetration, availability of relatable content and ceaseless internet connectivity will foster video on demand market outlook. Over the past few years, video-on-demand (VoD) has become increasingly popular. VoD refers to streaming of content over the internet, through applications called over-the-top (OTT) platforms.

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OTT platforms enable content viewing at one’s convenience in terms of device, place and time which falls in contrast to the scheduled programmes aired on television. A sharp rise in the number of smartphone users streaming content online across the globe is boosting VoD development. According to the World Advertising Research Canter, around 2 billion people accessed internet only through their smartphones in 2019.

In a bid to offer optimum customer satisfaction, content providers are using subscription-based and hybrid revenue models as well as enhancing VoD offerings and services. The integration of technologies, such as AI and machine learning is enabling providers to deliver personalized content by tracking user preferences. Also, the ongoing COVID-19 pandemic has further bolstered the VoD sector growth as the number of viewers watching content online has significantly increased with the shutdown of theatres and other entertainment areas.

Estimates suggest that video on demand market size will exceed USD 175 billion in terms of annual revenues by 2026. Internet Protocol Television (IPTV) is gaining momentum as it utilizes a private dedicated network to deliver more consistent service. IPTV uses internet to deliver TV programs and videos that are live or on-demand and provide users with the convenience of choosing a program they wish to watch anytime, anywhere along with the live TV options.

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The advent of 5G in developed regions like North America and Europe will augment the video on demand businesses in the coming years. A large number of companies worldwide are focusing on expanding their industry presence. For instance, Starz, which launched in Germany, France and the U.K. in 2019, is further expanding to more markets while Dplay by Discovery Inc. was launched in several markets including the Netherlands, Italy, Nordics and Spain in February 2019. 

Disney Plus is also offering its service in Europe. HBO made available its Portuguese version in early 2019. Increasing competition among industry players to offer enhanced services will drive the Europe video on demand market trends.

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