ShelfNow, Trackgood to create first Blockchain-enabled marketplace

ShelfNow, Trackgood to create first Blockchain-enabled marketplace

Blockchain integration will empower ShelfNow to lead the way in empowering its buyers to discover compatible producers and see proof of ethical claims that brands are making

Online trading platform, ShelfNow has recently said that it has launched blockchain integration across its intelligent platform in collaboration with Trackgood, a New Zealand-based software company for building the first blockchain-powered marketplace.

As per credible sources, blockchain integration encourages sustainability, transparency, accountability, and ethical operations, as buyers can look at it by scanning a QR code on their smartphones.

The documents available include simulated-proof images of the production process, quality certificates, lot numbers, profiles of those involved, and travel documents.

Philip Linardos, co-founder and CEO of ShelfNow, said that consumers are becoming well aware and interested in principled brands, and there is larger demand to work with ethical and transparent producers.

Blockchain technology integration will empower the firm to lead the way in empowering its buyers to discover compatible producers and see proof of ethical claims that brands are making.

ShelfNow is enthusiastic about launching a program for supporting producers in introducing blockchain technology into the small business, which would be challenging for the SMEs without the firm’s support.

The company is introducing a program that would help producers implement blockchain into their operation as its continued effort to support SMEs (small-and-medium-sized) enterprises. Meanwhile, buyers can also use the market data for customizing their searches for producers.

John Hussey, founder of Trackgood, said that it is not fair enough to only have sustainability strategies as brands progressively require to show consumers what they are doing for the environment and the society.

According to Hussey, 95% of 5,300 family and home products face difficulty to substantiate their moral production claims, and around 88% of consumers require brands to support them in improving their environmental and social footprint.

Source Credit - https://www.pymnts.com/blockchain/2022/b2b-online-marketplace-shelfnow-gets-blockchain-integration/s