Microprinting Market Competitive Dynamics & Global Outlook 2025

Microprinting Market Competitive Dynamics & Global Outlook 2025

The research report on microprinting market, in substance, presents an exclusive understanding of the vast expanse of the business space in question. The report comprises a gist of the industry by means of providing an executive summary, industry insights, industry ecosystem analysis, market segmentation, and global trends. Furthermore, the study also provides deliverables pertaining to the regulatory and competitive landscapes and the strategic perspectives of various industry contenders with respect to the market.

The global microprinting market is poised to garner hefty proceeds in the ensuing years, on account of burgeoning demand for microprinting across a slew of industries to mitigate counterfeit products. Microprinting is a common security procedure adopted by a vast range of industries including government, banking & finance, corporate, packaging, and healthcare. According to a research report, the global market is projected to witness substantial gains and amass over USD 800 million by 2025.

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The globalization of trade & communication has amplified the opportunities for organized crimes, as a result, scenarios of illicit trade and counterfeiting have become an everyday affair. In the same regard, Atlanta based city Decatur gathered headlines recently by citing an increase in the circulation of counterfeit currency throughout the city. Such crimes have not only emerged as a serious economic challenge but also pose a threat to social and environmental wellbeing.

For instance, one freight container of counterfeit cigarettes signifies more than $900,000 in state and federal tax losses for the United States. The reforms enacted by law enforcement agencies pertaining to illicit trade & intellectual property crimes are anticipated to accentuate the adoption of microprinting across the globe in the time to come.

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Brand image is the overall impression in the customers’ mind that is molded from all information sources. No business can ever survive with a crippled brand image, and merchandise forgery can put an organization’s credibility at risk. There is an array of industries, like packaging & healthcare, which are in constant need for cost-effective and superior quality security prints, that ease the identification of products and mitigate product duplicity, while simultaneously upholding brand identity and goodwill. According to credible reports, distribution of counterfeit and substandard goods represents as much as 2.5 percent of the world trade equaling to about USD 461 billion, claims a report by Organization for Economic Co-operation and Development. In addition, the global data pertaining to customs seizures demonstrates that the brands with the most knockoffs include Rolex, Louis Vuitton, Nike, and Ray Ban. Hence, the need to avert the huge losses suffered by businesses due to forged goods and the rising need to protect brand image will accelerate the growth pace of microprinting market.

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