India POS Terminals Market Global Trend, Segmentation and Opportunities Forecast to 2024

India POS Terminals Market Global Trend, Segmentation and Opportunities Forecast to 2024

The India POS terminals market analysis document represents a detailed collection of prioritized market definitions, industry scope and reach, and pivotal industry insights. Information about the many pitfalls of the market as well as the frequent challenges encountered by core industry players have been summarized in the report. That apart, the document also endorses details about the numerous driving parameters impacting the revenue landscape of this vertical.

India POS terminals market is likely to scale extensive heights of growth, primarily driven by the recent 2016 wave of demonetization that shook the financial roots of the nation. Post demonetization, the Indian government has been implementing strategic plans to encourage online transactions. According to State Bank of India, payments through credit or debit cards on POS terminals have currently amounted to INR 70,000 crore, a target that could have taken nearly three years to reach in the absence of the demonetization outbreak. It is no surprise therefore, that demonetization has led to an escalated growth in industry.  Furthermore, SBI reports that financial institutions across the country have deployed nearly 11.8 lakh more POS machines post demonization, and the number is likely to rise in the future with the robust increase in the number of online transactions via these terminals.

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As per reports from reliable sources, point of sale terminals will go multi-lingual within a span of few months, which is a major step taken by the Indian government to promote cashless fiscal transactions. The move is expected to subsequently impact India POS terminals market share. The languages predicted to be made available on POS machines include Kannada, Bengali, Telegu, Malayalam, Gujarati, Marathi, Punjabi, and Tamil. BHIM (Bharat interface for money) had already launched a popular application on 30th December 2016, which was available in seven regional languages and was downloaded 18 million times by the end-users. Current end-user trends have displayed that more users prefer making online payments in their local languages, which in turn, is projected to majorly influence India (Point of Sale) POS terminals industry revenue over the years ahead.

Thriving e-commerce activities across the nation have resulted in escalating demand for both fixed as well as mobile point of sale terminals. Industry size from mobiles is projected to record a CAGR of more than 10% over the coming timeframe with more consumer preference for user-friendly mobile wallets. High demand for these products across the hospitality, retail, entertainment, healthcare, and restaurant sectors will further leverage the expansion of India POS terminals market. As per the Central Government data report publications, there has been a rise of nearly 13% in the sale of POS terminals since October 2016, which implies that many retailers in the country are accepting online mode of payments through POS terminals, a factor that will lead to the development of India POS terminals market size from supermarkets, specialty stores, and the like.

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Major participants in India POS terminals market include Paynear Solutions Private Limited, Ezetap Mobile Solutions Private Limited, VeriFone Holding Incorporation, Skilworth Technologies Private Limited, Mosambee, NEC Corporation, Visiontek Telesystems Private Limited, MobiSwipe Technologies Private Limited, and Demandware Incorporation.

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