Global Additives Market for Deodorants & Antiperspirants Application Market Size, Share, Trend, Forecast, & Industry Analysis, Forecast, 2020 – 2025

Global Additives Market for Deodorants & Antiperspirants Application Market Size, Share, Trend, Forecast, & Industry Analysis, Forecast, 2020 – 2025

Growing awareness about personal hygiene care has seen a notable rise in the application of personal care products, especially deodorants and antiperspirants. The increased penetration of these two products, as they have become an indispensable part of the personal care routines of most consumers, has made a positive impact on additives market for deodorants and antiperspirants application. On this note, the industry is expected to observe commendable growth by recording the valuation of over USD 580 million by 2025, quoted a recent report by Global Market Insights, Inc.

Rising demand for international brands of personal care products coupled with the expansion of cosmetics industry has further impelled the use of deodorants and antiperspirants. This in turn has increased the demand for the additives for these products. In addition, growing consumer awareness about improved shelf life, fragrance for preventing bacterial breakdown, and control of body sweat is also driving the market progression.

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Apart from these factors, increasing research activities and rising investments by the manufacturers of deodorant and antiperspirant ingredients are also enhancing the industry landscape. For instance, in 2021, Procter & Gamble owned deodorant brand, Secret, launched DERMA+ Antiperspirant, its first-ever clinical-level odor and sweat protection with skin conditioners and soft applicator. According to the company, this antiperspirant consists of ProVitamin B5 and its proprietary skin conditioning ingredients- DERMA-Shield and helps in preventing irritation, redness, dry skin, bumps, nicks and discoloration in underarms.

Speaking of the additives in deodorants, triclosan is known to be the most popular ingredient used in personal care products. This can be ascribed to its broad spectrum of superior antiseptic, antimicrobial, disinfecting and preservative characteristics. According to the European Cosmetics Association COLIPA, 85% of triclosan in Europe is used in personal care industry. The number is significantly high in Denmark, where the cosmetics industry accounts for more than 95% consumption of triclosan. On account of the rising product demand, triclosan segment is anticipated to record an appreciable valuation of over USD 7 million by 2025.

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Moreover, this additive creates a skin environment, which restricts the growth of malodor-producing bacteria and reduces underarm odor which is stimulating the product demand. With increasing demand for this additive in conjunction with the thriving cosmetic industry worldwide , aluminum chlorohydrate segment is projected to observe a substantial CAGR of more than 4.5% over 2020-2025.

How has the outbreak of COVID-19 pandemic affected additives market for deodorants and antiperspirants application?

Emergence of the COVID-19 pandemic and subsequent lockdown restriction has led to the closure of various beauty product outlets and disruption of industrial operations and supply chains. This has significantly affected the additives market for deodorants and antiperspirants application. However, with increasing consumer demand, gradual easing of restrictions and restoration of industry operations, the market is expected to gain momentum in the coming years.

Global additives market for deodorants and antiperspirants is fragmented with major players including Nouryon, Givaudan, BASF SE, Dow Chemical, Symrise AG, Wacker Chemie AG, IFF Inc. and Firmeinch.


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