Ford Fiesta model to be axed by 2023 due to rising preference for SUVs

Ford Fiesta model to be axed by 2023 due to rising preference for SUVs

Ford Motor Companys crowd-pleasing Ford Fiesta is reportedly set to be phased out by mid-2023 due to rising part prices and a shift in consumer preference toward SUVs. The automobile behemoth has no intention of producing an electric version of the vehicle, despite its popularity.

According to a Ford spokesperson, the company is revising its lineup of vehicles as it accelerates its efforts to go all in on electrification. He added that further details would be released soon.

For those unaware, Fiesta was first manufactured in Dagenham, Essex, in 1977, although it is now produced in Germany. Due to its lower pricing, the automobile was at the vanguard of the US automaker's efforts to dominate the British auto market.

It is worth mentioning that in response to the 1973 oil crisis, it was first developed as a smaller, more fuel-efficient car. After rocketing to the top of best-seller lists and holding those positions for decades, over 20 million cars have subsequently been produced for clients throughout the world.

According to the Society of Motor Manufacturers and Traders, the Ford Fiesta has been supplanted by more cutting-edge models like the Puma in recent years. However, it remains the sixth-best-selling car in the UK with nearly 4,570 registrations in the previous month.

Notably, the US-based automotive giant is embracing electrification as a chance to rebuild the brand for environmentally aware customers. Moreover, the company will soon launch the electric version of the F-150 pickup truck along with the electric SUV under the Mustang brand.

As of now, Ford is expected to concentrate more of its design efforts as the UK's 2030 prohibition on new gasoline and diesel vehicles looms, with the Puma, a compact, hybrid SUV, presumably positioning itself as the more economical choice.

In order to electrify its fleet, the multinational auto juggernaut is investing USD 50 billion internationally until 2026. As of right now, the corporation claims it is on schedule to produce more than 2 million electric vehicles yearly by that time.

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https://www.bbc.com/news/business-63391466