Alpha Hydroxy Acid Market - Global Industry Analysis, Size, Share, Growth, Latest Trends, and Forecast 2017 – 2024

Alpha Hydroxy Acid Market - Global Industry Analysis, Size, Share, Growth, Latest Trends, and Forecast 2017 – 2024

The increase in disposable income among people in both developed as well as developing nations over the years coupled with the consequent improvement in the standard of living has driven the development in the cosmetic industry. The growing consciousness among women with respect to their looks has further encouraged cosmetic companies to develop advanced products that are skin-friendly, effective, and cost-effective.

The aforementioned factors is one of the main reason driving the global alpha hydroxy acid consumption. Reports estimate that the global alpha hydroxy acid (AHA) market could cross USD 3 billion in terms of value through 2024.

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Growing demand for cosmetics

Some of the benefits of using AHA in cosmetic products include the ability to treat acne, increase blood circulation, brighten the skin, reduction of fine lines and wrinkles among many others. In the developed nations such as Europe and the U.S., the cosmetic sector has grown two-folds over time due to the comparatively high purchasing power among the people in the region and the wide product availability.

Citing reliable sources, as of 2019, the European cosmetics industry was valued at USD 96.29 billion. The emergence of e-commerce has further boosted the sale of cosmetics due to the wide product availability at a cost-effective price. The coronavirus pandemic led to the restrictions in the movement of people and the temporary closure of shops to contain the spread of the lethal virus, as ordered by the government authorities, shifted the mode of shopping to online platforms.

The growing innovations in the cosmetic industry coupled with the need for developing skin-benefiting products has fueled the demand for AHA.

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Growing cases of hair fall

Alpha hydroxy acid is also commonly found in hair care products primarily in shampoos as they strip the hair of the pollutants and dirt without stripping the hair’s moisture. These AHAs are found in many shampoos and conditioners for cleaning, moisturizing, conditioning, and helping in detangling.

The National Alopecia Areata estimates that nearly 6.8 million people in the United States and 147 million globally have or may develop alopecia areata during some point in their lives. This along with the growing need for an effective, safe, and reliable hair cleansing solution has supported the demand for hair care products with alpha hydroxy acid.

Some of the prominent AHA companies include Mehul Dye Chem Industries, Dow, Crosschem, Ava Chemicals, and H Plus Limited, to name a few.

To sum up, the rapidly increasing demand for cosmetic and skincare products along with heavy investments made in the research and development activities by the industry players has complemented the demand for alpha hydroxy acid across numerous applications.

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