Wendy’s teams up with Rebel Foods to develop cloud kitchens in India

Wendy’s teams up with Rebel Foods to develop cloud kitchens in India

American international fast food chain Wendy’s has reportedly signed a joint venture agreement with India-based cloud kitchen service Rebel Foods, which is known for running popular food outlets such as Mandarin Oak, Behrouz Biryani, and Fassos.

Sources aware of the development confirmed that the Ohio-based fast food chain restaurant intends to launch around 250 cloud kitchens across India. Moreover, Rebel Foods will team up with Sierra Nevada Restaurants, which evidently owns Wendy’s master franchise in India, in order to operate the cloud kitchens in the country.

It is to be noted that Rebel Foods has used its cloud kitchen network to rapidly expand into new categories such as packaged snacks as well as ready-to-cook meats and kits. The company has also made significant investments in over 12 brands in a bid to drive better economies from food outlets while enabling online food delivery platform such as Swiggy and Zomato to reach a wider audience.

Kallol Banerjee, co-founder at Rebel Foods was reported saying that brands have always made significant investments towards on brick-and-mortar strategy in order to develop a national presence in a specific country. He added that this partnership will allow Wendy’s to scale considerably in India, in relatively low capital.

Chief Executive at Sierra Nevada, Jasper Reid, mentioned that the initial focus of the partnership is to establish a localized menu, affordable prices and setting up outlets in conventional retail locations as well as on highways.

A joint venture with Rebel Foods will not only provide Wendy’s with local knowhow, but also a pan-India access. In fact, the cloud kitchen sector in India had reached a valuation of USD 160 million in 2019 and is expected to grow by 18% through 2026, cited market experts.

Widespread adoption of hectic lifestyle and high demand for conveyance have resulted in rapid expansion of virtual kitchen services in India. Experts further claimed that the ongoing COVID-19 pandemic has also fueled the adoption of cloud kitchens significantly.

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